I. Introduction

1.1 Welcome to Best Buy (solely and collectively, “Best Buy,” “we,” “us,” or “our”). Best Buy takes seriously its responsibilities under applicable privacy laws and regulations (“Privacy Law”) and is committed to respecting our Best Buy website and mobile application (“Platform”) (we refer to the Platform and the services we offer on our Platform, collectively, the “Services”). A user is someone who registers an account with us to use the Services, including buyers and sellers (solely and collectively, “User,” “you,” or “your”). We recognize the importance of the personal data you entrust to us and believe it is our responsibility to properly manage, protect, and process your personal data. This Privacy Policy (“Privacy Policy” or “Policy”) is designed to help you understand how we collect, use, disclose, and/or process the personal data you provide to us and/or that we possess about you, both now and in the future, and to help you make informed decisions before providing us with any of your personal data.

1.2 “Personal Data” or “personal data” means data of an individual that can be identified from that data or from other information that an organization has the right or may have the right to access, whether true or not. Common examples of personal data may include name, ID number, and contact information.

1.3 By using the Services, registering an account with us, accessing our platform, or accessing the Services, you acknowledge and agree to your acceptance of the practices, requirements, and/or policies outlined in this Privacy Policy, and you hereby consent to our collection, use, disclosure, and/or processing of your personal data as described herein. If you do not agree to the processing of your personal data as described in this Privacy Policy, please do not use our Services or access our platform. If we change our Privacy Policy, we will notify you, including by posting those changed or revised Privacy Policy on our platform. We reserve the right to modify this Privacy Policy at any time. Your continued use of the Services or Platform, including placing any orders, to the maximum extent permitted by applicable law, constitutes your acknowledgment and acceptance of the changes made to this Privacy Policy.

1.4 This Policy applies together with other notices, contractual terms, and consent terms applicable to our collection, storage, use, disclosure, and/or processing of your personal data, and is not intended to cover such notices or terms unless we expressly state otherwise.

1.5 This Policy applies to both buyers and sellers using the Services, unless otherwise expressly stated.

2. When does Best Buy collect personal data? 2.1 We will/may collect your personal data in the following situations:

● When you register and/or use our services or platform, or open an account with us;

● When you submit any form, including but not limited to application forms or other forms relating to any of our products and services, whether online or in physical form;

● When you enter into any agreement with us or provide other documents or information regarding your interaction with us, or when you use our products and services;

● When you interact with us, such as by telephone (which may be recorded), letter, fax, face-to-face meetings, social media platforms, and email, including when you interact with our customer service agents;

● When you use our electronic services, or interact with us through our applications or use services on our platform. This includes, but is not limited to, cookies that we may deploy when you interact with our applications or websites;

● When you grant permission on your device to share information with our applications or platforms;

● When you associate your Best Buy account with your social media or other external accounts or use other social media features in accordance with the provider's policies;

● When you make a transaction through our services;

● When you provide us with feedback or complaints;

● When you register for a contest; or

● When you submit your personal data to us for any reason

● The above is not exhaustive but lists some common situations in which we may collect your personal data.

3. What personal data will Best Buy collect?

3.1 Best Buy may collect personal data including, but not limited to:

● Name;

● Email address;

● Date of birth;

● Billing and/or delivery address;

● Bank account and payment information;

● Phone number;

● Gender;

● Information sent or related to the device used to access our services or platform;

● Information about your network and the people and accounts you interact with;

● Photographs or audio or video recordings;

● Government-issued identification documents or other information required for our due diligence, Know Your Customer, identity verification, or fraud prevention;

● Marketing and communication data, such as your preference for receiving marketing from us and third parties, your communication preferences, and your communication history with us, our service providers, and other third parties;

● Usage and transaction data, including your searches, orders, advertising and content you interact with on the platform, and details of other products and services related to you;

● Location data;

● Any other information about when a user registers to use our services or platform, and when a user uses the services or platform, and information related to how a user uses our services or platform; and

Aggregate data about the content a user engages with. 3.2 You agree not to submit any inaccurate or misleading information to us, and you agree to notify us of any inaccuracies or changes to such information. We reserve the right, at our sole discretion, to request further documentation to verify the information you provide.

3.3 If you register as a user of our platform using your social media account (“Social Media Account”), link your Best Buy account to your social media account, or use any Best Buy social media features, we may access information that you have voluntarily provided to your social media account provider in accordance with that provider’s policy, and we will always manage and use any such personal data in accordance with this policy.

3.4 If you do not wish us to collect the above information/personal data, you may opt out at any time by giving written notice to our Data Protection Officer. For more information on opting out, please see the section below titled “How can you withdraw your consent, delete, request access to, or modify the information you have provided to us?” However, please note that opting out or withdrawing your consent to our collection, use, or processing of your personal data may affect your use of the Services and Platform. For example, opting out of location information collection will result in the disabling of its location-based features.

4. Collection of Other Data

4.1 As with most websites and mobile applications, the information sent by your device may include data about you recorded by our web servers while you browse our platform. This typically includes, but is not limited to, your device's Internet Protocol (IP) address, computer/mobile device operating system and browser type, mobile device type, mobile device characteristics, unique device identifier (UDID) or mobile device identifier (MEID) for your mobile device, the address of the referencing website (if any), the pages you visited on our website and mobile application, and the time of your visit. Sometimes, there is also a "cookie" (which can be disabled using your browser preferences) to help the website remember your last visit. If you are logged in, this information will be associated with your personal account. This information is also included in anonymous statistics so that we can understand how visitors use our website.

4.2 Our mobile application may use technologies such as GPS and Wi-Fi to collect precise information about the location of your mobile device. We collect, use, disclose, and/or process this information for one or more purposes, including but not limited to location—services you request or that provide you with relevant content based on your location or allow you to share your location with other users—as part of the services under our mobile application. For most mobile devices, you can revoke your permission for us to access your location information through your device settings. If you have any questions about how to disable location services on your mobile device, please contact your mobile device service provider or device manufacturer.

4.3 When you view pages on our website or mobile applications, when you watch content and advertisements on our platform or through the Service, and when you access other software, most of the same information is sent to us (including but not limited to IP address, operating system, etc.); however, your device will not send us information about the content installed on the Service and Platform, advertisement views and/or software, and the time, rather than page views.

5. Cookies

5.1 We or our authorized service providers and advertising partners may use "cookies" or other features from time to time to allow us or third parties to collect or share information about your use of our Services or Platform. These features help us improve our platform and the services we offer, help us provide new services and features, and/or enable us and our advertising partners to provide you with more relevant content, including through remarketing. "Cookies" are identifiers stored on your computer or mobile device that are used to record data about your computer or device, how and when you use or access the Service or Platform, how many people use it, and other activities within our platform. We may associate cookie information with your personal data. Cookies also link to information about the items you choose to purchase and the web pages you view. This information is used to track your shopping cart, provide content specific to your interests, enable our third-party advertising partners to place ads on our websites on the Internet, conduct data analysis, and monitor service usage.

5.2 You can refuse the use of cookies by selecting the appropriate settings on your browser or device. However, please note that if you do so, you may not be able to use the full functionality of our platform or services.

6. How do we use the information you provide to us?

6.1 We may collect, use, disclose, and/or process your personal data for one or more of the following purposes:

● To consider and/or process your applications/transactions with us or your transactions or communications with third parties through the Service;

● To manage, operate, provide, and/or administer your use and/or access to our Services and our platform (including, but not limited to, remembering your preferences), and your relationship with us and your user account;

● To respond to, process, handle, or complete transactions and/or fulfill your requests for certain products and services, and to notify you of service issues and unusual account behavior;

● To enforce our Terms of Service or any applicable end-user license agreement;

● To protect personal safety and the rights, property, or safety of others;

● For the purpose of identifying, verifying, conducting due diligence, or knowing your customers;

● To assess and make decisions related to your credit and risk profile and eligibility for credit products;

● To maintain and manage any software updates and/or other updates and support that may be required from time to time to ensure the smooth operation of our Services;

● To process or facilitate customer service, carry out your instructions, and handle or respond to any inquiries made by or purported to be made by you or on your behalf;

● To contact or communicate with you by voice telephone, SMS and/or fax messages, email and/or postal mail or other means for the purpose of managing and/or administering your relationship with us or your use of our services, such as, but not limited to, conveying administrative information relating to our services. You acknowledge and agree that we may communicate with you in this way by mailing letters, documents, or notices, which may involve disclosing certain personal data about you to achieve the same delivery and on an outer envelope/mail package;

● Allowing other users to interact with you, contact you, or view some of your activities on the platform, including notifying you of platform features when other users send you private messages, post comments about you on the platform, or contact you using social networks;

● Conducting research, analysis, and development activities (including but not limited to data analysis, surveys, product and service development, and/or analysis) to analyze your use of our services, recommend relevant product and/or service benefits to you, improve our services or products, and/or enhance your customer experience;

● Allowing audits and investigations to verify the size and composition of the target audience and understand their experience with Best Buy services;

● For marketing and advertising purposes, and in this regard, marketing and promotional information and materials sent to you through various media and communications related to products and/or services (including but not limited to products and/or services of third parties of Best Buy) may be related to Best Buy. Best Buy (and/or its affiliates or related companies) may be selling, marketing, or promoting products or services in collaboration or partnership, whether such products or services exist now or will be created in the future. You can unsubscribe from receiving marketing messages at any time using the unsubscribe function in the electronic marketing materials. We may use your contact information to send newsletters or marketing materials from us and our related companies;

● To respond to legal proceedings or to comply with any applicable laws, governmental or regulatory requirements in any applicable jurisdiction, or where we have a strong reason to believe that such disclosure is necessary, including but not limited to fulfilling any legal requirements binding on Best Buy or its related companies or affiliates (including, where applicable, displaying your name, contact details, and company details);

● To conduct statistical and research for internal and statutory reporting and/or record-keeping requirements;

● To conduct due diligence in accordance with legal or regulatory obligations or as required by law or as risk management procedures we may have established.